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  • Toyoki
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  • Sammy
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  • Apulaisprofessori (fi)
  • Assistant Professor (en)
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  • Sammy Toyoki
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  •  

    I am an Assistant Professor at the Marketing Department. I am also the director of the MSc in Marketing program. I teach mainly courses to do with Consumer Culture and Qualitative Research Methods.

     

    My research interests revolve primarily around consumer culture theory, identity and organization. Recently, I have focused on the role of consumption and identity work within organizational and institutional contexts, thus combining the interest areas of consumer research and organization theory. I am also interested in temporality as it relates to experience, practice, organization, and consumer culture in general.

    (fi)
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