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  • Uusitalo
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  • Liisa
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  • Professor Emerita (en)
  • Professori Emerita (fi)
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  • Liisa Uusitalo
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  • Professor of Marketing 1990-2009 at Helsinki School of Economics. Her special fields are consumer behavior, marketing communication, and social and cultural aspects of economic behavior. She has been visiting scholar e.g. at UC Berkeley, Stanford University, Science Center Berlin, and Institute for Advanced Study Berlin.  In 2008-2011 she was leader of a research project on Consumer Behavior in Information Society COBI.

    Research biography by year http://epub.lib.aalto.fi/pdf/wp/Aalto_W_BE_2012_004.pdf

    Summary of the COBI project http://epub.lib.aalto.fi/pdf/wp/Aalto_W_BE_2011_014.pdf

    (fi)
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