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  • Schouten
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  • John
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  • Professor (en)
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  • John Schouten
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  • My research, using mostly ethnographic methods in the consumer culture tradition, has focused primarily on issues of consumer self and identity; on consumption collectives such as subcultures and brand communities; on the nature, emergence and dynamics of markets; and on the roles of marketing in bringing about a more environmentally sustainable and socially just society.  

    I am also a poet and a novelist. My poetry appears in a wide range of journals. My first novel, Notes from the Lightning God, was published in 2009 by Bewrite Books. My second novel, Monday Monday, is forthcoming by the same press.

    (en)
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